Promotional Giveaways – Most Effective Advertising Strategy for Your Business
If there’s one fool-proof advertising strategy that has emerged in recent times, it is possibly the easiest – promotional giveaways. Freebies and complimentary stuff play on the innate human tendency to value things they can get for free.
Like professor Dan Ariely, author of a paper at MIT reveals, the word free “gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” For this reason, any business or brand giving out a freebie is favored above competing companies even if they offer better quality products that possibly provide more utility and value for money.
Why Choose Promotional Giveaways as a Marketing Strategy?
As a business owner looking for the right moves for your latest marketing campaign, you’ll choose gifts that will act as brand ambassadors. Any person receiving or spotting the item is likely to learn to recognize the logo and brand name. Keep in mind that the more often viewers see the logo; the higher is the trust factor you build. Should you check the internet, you’ll find an amazing range of products that can be used to entice customers to buy your brand in place of others. For instance, you can choose wearables like, for example, custom hats or sweatshirts. Giving out items for everyday use is another great idea and if you’re selling virtual goods like software packages, consider downloadable applications. The options are endless.
But, do they really work? Check out this article on the Forbes magazine that reports how close to $21.3 billion worth of goods were distributed as promotional giveaways in the year 2017 alone. While recipients will continue to use your gifts for months on end, at least 63% may pass the items on to other people who need and appreciate them. By the time the item reaches the end of its lifecycle, it will have advertised your company as a recognizable brand for a long time.
Match Your Free Gifts to Your Marketing Strategy
Why Universal Giveaway Ideas
Most promotional giveaway ideas are universal and can be matched with any category of product or service. The objective here to make your brand name and slogan recognizable on the street. Many marketing experts may also choose to design a unique advertising theme and plan the freebies so that they carry the colors and logo across all the channels where the company is trying to gain visibility. For instance, on the official website, at trade shows and fairs, at shopping centers where your products are stocked, and maybe, even in the business premises. In addition to handing out the free gifts to customers, visitors, and passersby, get your employees and staff members to sport the logo. You may find that customers easily connect with your company’s name and brand since they have been spotting it at different locations.
Why Product Specific Giveaway Ideas
Alternatively, design your promotional giveaways according to the products and services you offer like this feature on Business explains. Of course, you can consider adopting a sliding scale for the value of the freebie according to the bill amount of the purchases. Here are a few examples:
- Wearables like t-shirts, scarves, beanies, hoodies, sweatshirts, and sunglasses are ideal for trade shows or to advertise your sponsorship of an event like a fundraising walkathon or blood drive.
- Pens, folders, journals, USBs, fidget spinners, and bookmarks work well for promoting school and college supplies.
- USBs, pens, drinking cups, solar phone chargers, and beverage bottles make great freebies for customers buying electronic devices and accessories.
- T-shirts, collapsible bottles, hand towels, and hats are perfect for athletes and weight watchers who have just bought a gym membership.
- Throw in lip balms and compact carry kits as freebies for cosmetic purchases.
- Reading glasses, highlighters, and bookmarks are perfect for stores stocking books and other reading material.
- Edible giveaways like promotional packs of cookies, baked chips, and candies are always a hit. People love free treats.
How to Choose the Right Promotional Giveaways
Keep in mind that while you can pick any number of options on the internet, you may want to choose the giveaways with care. Here are a few factors to keep in mind as recommended on B2B Marketing:
- Make sure the item is usable and offers value to the recipient. If the gift isn’t useful, it could get tossed aside and forgotten. Worse, the token could end up in the trash with a small amount of disdain for the company handing them out.
- Design the giveaways according to your target audience. Kids will love cups, bottles, and fidget spinners. Adults are more likely to appreciate travel or cosmetic kits, tote bags, chargers, lunch bags, and USBs.
- Partnering with companies and professionals offering related products and services is an effective approach. For instance, if you sell dental hygiene products, consider offering freebies at an orthodontist facility. However, if you offer baby care products, you could start a promotional campaign with a brand that sells say, medicines specially designed for infants.
- Choose high-grade promotional giveaways. Even if you’re working on a budget, ensure that the gifts are good quality and will last the recipient a long time. Low-value freebies reflect on the status and ethos of your company so remember, you need to create a great impression.
- In an era where freebies and giveaways are an accepted marketing technique, not offering them could end up in your losing out to the competition.
Even if you initiated the campaign for a specific time period or to promote a new release or product, you can still use the leftover giveaways. Hand them out to your employees and you’ll have brand ambassadors who are happy to advertise the fact that they work for your company.
Freebies and promotional giveaways are an excellent way to gain visibility for your company brand name and logo. Once you can create the right impact, you can be confident that customers will be more accepting of your products and services – for the present AND future products you develop and release.