Content marketing is not a new concept in the world of digital marketing, ” content is king” goes the old quote from Bill Gates and as a strategy it is the one to make sure you have a good handle on. Good content with a focus on useful, entertaining information will bring customers and consumers to you.
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realize it or not. If the content is really good, the user will stop and read the content and may even contribute to the conversation or share the brand with others. To further encourage engagement and foster a relationship with consumers through content marketing, all content must be sent out through the various social media channels operated by the business.
Generates New Leads And Sales
Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand. Good content allows the consumer to engage with the brand or company without getting that second hand car salesman vibe.
Adds Value To Your Product/Service
Content that adds value in some way is usually received by consumers far better because it solves a problem in their lives or teaches them something new. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.
Content Creation – What I Can Do For You
- No Time to Blog? -If you have a blog but don’t have time to update and maintain it I can write proofed niche driven blog posts to get traffic to your site.
- Content Creation Consulting – I can train you how to create content and on how best to re-purpose and distribute it across your social media network.
- Re-purpose your existing content – I can update and re-purpose your existing content so that it becomes new, fresh and readable for different audiences.
- Develop Content marketing plan – I can develop a content marketing plan so you never run out of ideas for content.
- Develop a Social Media Campaign – I can create a SM plan that will encompass your content and create a buzz with your social media audiences.